The seed: one page, written overnight
PRISM began in July 2024 as a single page sent over LinkedIn. It was not written as a business plan. A conversation about a possible job at a health insurer drifted, partway through, into an idea:
The insurer was sitting on complete longitudinal claims histories for its whole population, and nobody was reading them for the one thing they are uniquely positioned to reveal — the patient who should be screened and hasn't been.
The motivation named on the page was personal, and it has not changed: missed diagnoses in the founder's own family — years of escalating treatment that a simple early test would have redirected.
The document had no name for the system; its literal title was "Health Screening Recommendations From Insurance Data Using Generative AI" — "generative AI" a gesture at a toolbox, not a mechanism. Yet most of PRISM's permanent commitments were already there, stated as plain intentions: mine the insurer's own anonymized claims data for patterns; deliver screening suggestions to primary-care physicians for review — never directly to patients, never around the physician; suggest preventive measures only, explicitly avoiding sensitive predictions; a standardized patient-profile format; publish the findings and methods.
Everything mechanical was absent. No notion yet that continuing a table could be the whole task, no ensemble, no vote — nothing that could be run, measured, or falsified. The proposal was declined, and in hindsight that mattered less than the writing of it: the page fixed the destination — anonymized claims in, screening suggestions to physicians out, care never restricted — and left every question of how unanswered.
The page is preserved as provenance, not as a specification. Where it and the current system disagree, the page is simply earlier, not wiser.